As busy human beings, we often find ourselves rushing to get from Point A to Point B without taking pleasure in the world around us, as cheesy as that sounds ;)
As a compliment to La Dolce Velveeta, we’re introducing La Dolce Velveehicles - a partnership with ZipCar to inspire people in urban areas to treat themselves to luxury on any day they want - not just vacations.
Because, why wait to luxuriate?
In addition to a custom playlist filled with themes of indulgence, we also collaborated with Yung Gravy - a perfect choice with his history of “treat yourself” lyrics.
Running low on gas Velveeta?
Head to the Shell Gas Station and then head on over to the Shells ‘n Cheese Station!
Co-Copywriter: Erin Kiernan
Art Director: Zoe Bendoff
