Rold Gold has gotten a reputation for being a “boring” snack.
We get that pretzels are basic, but maybe that’s not always a bad thing. Basic things bring us joy, especially when we put our own little twist on it. So let’s show people that just because we’re basic, doesn’t mean we can’t celebrate the twist!
To showcase how f*cking proud we are to be basic, we partnered with several brands to release limited edition and seasonal pretzel products for people to enjoy and embrace!
First, we’re partnering with GAP and releasing a basic white T-shirt with a pretzel for that basic little twist!
Next, we’re going all out and making that pretzel smell and taste linger a little longer with Yankee Candles and Ben & Jerry’s Ice Cream!
And it doesn’t stop there! Our basic seasonal releases include Starbucks Pretzel Spice Lattes for the fall and our very own bag of Rold Gold costumes at Spirit Halloween!
Then, we’re releasing our very own shade of Rold Gold Brown paint with Sherwin-Williams!
Our OOH placement showcases new flavors in stores and highlights other twisty ways to snack with our pretzels.
Co-Copywriter: Isabel Schley
Art Director: Natalia Tamariz
